B2B Email marketing best practices

6 simple techniques to build business relationships through email marketing Even though email marketing continues to be a core business-to-business (B2B) communication for sales and marketing teams, the market continues to grow from a solely email marketing approach to that of integrated marketing communication. Rather than using email as a means in which to provide one-way communication the goal is provide marketers with the ability to track, build relationships and manage digital campaigns whilst monitoring a flow of leads known as Marketing Automation. Successful marketing automation campaigns consist of three core elements: 1. Email marketing 2. Lead generation 3. An effective marketing database. In this article we re going to look at some basic techniques to build B2B relationships through email. Join our free B2B Email marketing webcast for more details and examples. Best Practice techniques and factors which are important for improving your B2B email marketing:  1. The From


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