Two major new Twitter features – one paid, one free

Twitter opens its advertising to small and medium businesses in UK, Ireland and Canada and adds custom timelines worldwide Importance: Recommended link: Twitter blog With the virtual ink barely dry on the Twitter IPO, Twitter has sought to increase its revenue per user from advertising by offering its Promoted Accounts, Tweets and Trends products to smaller businesses in a limited number of countries outside the US we will update readers when more countries are added. If you had previously tried to sign up via this form you would have seen a minimum monthly spend of $10,000, but this has now been removed, opening up more competition within the ad auction. Ten things you need to know about Twitter s new advertising options So this is big news for many small businesses, particularly those such as B2B companies whose audiences tend to be more active on Twitter than Facebook. So, you may be wondering what the model are. Here are the 10 key features to keep it simple You set a daily budget


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