Introducing RACE: a practical framework to improve your digital marketing

The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don t have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through RACE Planning. You can find more details about applying RACE for Internet Marketing Planning in our free Internet marketing template download and it is used by our Expert members to create digital plans using our Digital Strategy Toolkit. What does RACE stand for? The RACE mnemonic summarises the key online marketing activities that need to be managed as part of digital marketing. RACE covers the full customer lifecycle or marketing funnel from: (Plan) > Reach > Act > Convert > Engage There is also an initial phase of Plan involving creating the overall digital strategy, objective setting a
http://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/

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