A primer on Information Architecture (IA) approaches for cross-channel design We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there are groups of people there are likely to be more computers than people and this is only 2013. Imagine the situation in 2018 and beyond We are now living with computers in a much more intimate way since the inception of Apple’s first generation smartphone back in 2007. In turn, such close and constant proximity has resulted in many interesting changes. Firstly, how we use computers. Secondly, the information we use them for. Source: Amit Burstein / Flickr This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred. Cross-channel design C
http://www.smartinsights.com/digital-marketing-strategy/cross-channel-design/
Cross-channel design
Advertisements
