The Perfect Product category page

Recommended design patterns and best practices for online retail Product category pages This is the second in the series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on retail and other ecommerce sites following emerging best practices. In my first post, we covered best practices for ecommerce homepage designs. If you work in an ecommerce team at a retailer, or are involved in design for your client’s accounts, then I hope these templates and tips will help generate ideas for testing page enhancements. Key Ecommerce category page wireframe requirements In retail, product category page is the general term referring to pages listing the range of individual products. But you may know Category pages as Hub, Department or Division pages. Then there will often be sub-category pages too depending on the information architecture for the catalogue. The key core elements of a category ecommerce page are summarised in this wirefra
http://www.smartinsights.com/ecommerce/merchandising/ecommerce-bible-category-page/

Ecommerce Design – The Perfect Ecommerce Home Page?

Recommended design patterns and best practices for retail Home Pages This is the first in a series of posts from me in which I hope to give you ideas to consider testing improvements to page elements on Ecommerce sites following emerging best practices for (re)designing your retail ecommerce websites. In each post I will provide a wireframe summary of a typical layout showing key design elements, to give you a toolkit to review and optimize your pages. If you work in an ecommerce team at a retailar or are involved in design for your client s accounts, then I hope these templates and tips will guide you along the design/re-evaluation process to maximise results your pages. Key Ecommerce home page wireframe requirements The key design elements of a home page are summarised in this chart: The template below outlines the core elements of an ecommerce homepage. Please note that the UX/UI design patterns used will vary site-by-site and the extent to which each component is used (e.g. ho
http://www.smartinsights.com/ecommerce/customer-experience-examples/ecommerce-home-page-best-practices/

Examples of retail category page best practice

What Makes Great Ecommerce Website Design? Part 2: The Category Page In Part Two of my series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective in experience, merchandising and SEO, I review examples of category pages. In Part 1 I looked at 5 Ecommerce home page best design practices. You can think of Category pages serving as the Departments within your website like they do in a department store the ladieswear department, childrens wear department and so on. These areas in a department store are typically demarcated by very visual merchandising, such as mannequins dressed in the types of clothes that you d find in that department, visual posters/ signage showing branding or imagery depicting the section you are in smiling children on posters indicating that you are in the childrens section. These subtle visual prompts are often un-noticed yet serve to ensure that subconsciously shoppers are assured that they are in the corre
http://www.smartinsights.com/conversion-optimisation/product-page-optimisation/category-page-best-practices/

A new look for Smart Insights

Our new mobile responsive home page and customer journeys 22nd August update: New library search and other updates It s nearly a couple of months now since we redesigned the site to update our design style and to make the site fully mobile responsive on smartphone and tablet. In this note I just wanted to let members know about another round of updates. Since the original relaunch we have updated our blog page template to be responsive too, so you can access our updates on the go more easily. Thanks if you left a comment with support it s been nice to get a lot of positive comments! We did have a few support queries about mangled layouts with the previous updates this can happen when the previous design stylesheet is in your cache if you have accessed a page before. A simple refresh of the browser should sort this, you may need to do this for the the new updates too.  The main change I wanted to alert you to is for our digital marketing resource library page: This library page
http://www.smartinsights.com/mobile-marketing/mobile-design/new-look-smart-insights/

Get Free Training for Facebook Page Admins With Facebook Studio Edge

Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site. In this article I ll share an overview for each course and highlight […]This post Get Free Training for Facebook Page Admins With Facebook Studio Edge first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/facebook-studio-edge/

11 Ways to Get More Followers for Your Google+ Business Page

Do you want to grow your Google+ Page? Are you looking for ways to get your Google+ Page noticed? Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+. In this article you ll discover 11 ways to get more followers for your Google+ […]This post 11 Ways to Get More Followers for Your Google+ Business Page first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/google-plus-business-page-follower-count/

A new Page Analytics Chrome Extension for Google Analytics

A review of the in-page Chrome extension for Google Analytics Value: Recommended link: Google Analytics InPage Extension for Chrome This tool came out at the end of June, so it’s not brand new, but we think it’s still worth an alert since although it has been released for a month, it’s had fewer than 60,000 downloads not many considering the number of people that use Google Analytics… Maybe this is because it doesn’t add much to the existing Google Analytics In-Page Analytics feature which you access from the bottom of the “Behaviour” menu in Google Analytics. How to setup the Page Analytics Chrome extension To setup the tool simply: Download the Chrome extension and enable the extension by clicking on the button in your toolbar. Make sure you are signed-in with the relevant Google Analytics account with a profile for the site you want to review. Load up the page you want to review clicks for into your browser. You will then see this panel and bubbles overlaid over your
http://www.smartinsights.com/google-analytics/optimisation-google-analytics/new-page-analytics-chrome-extension-google-analytics/

What Makes Great Ecommerce Websites Great? Part 1. The Home Page

5 examples of retail home page good practice Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be tested, if you re not using them already. In this post, I take a look at a range of less well-known small to medium business ecommerce websites where I have deconstructed the practices to suggest a shortlist of must have features for the homepage. It s part one of a series of posts, next I ll be looking at category pages. Of course, in a blog article there is a limit on what can be sensibly covered. See the relevant Smart Insights guide for more details. Recommended Guide: Ecommerce Design Patterns Use our wireframes and examples to test and create more persuasive Ecommerce designs to boost retail sales. Download our Ecommerce Design Bible. Home page feature 1. Clear Navigation covering sufficient product categories Browsing is a core user activity on the home page. So your
http://www.smartinsights.com/ecommerce/merchandising/e-commerce-retail-home-page-best-practices/

Got Fake Facebook Fans? How to Protect Your Facebook Page

Do you have fake fans on your Page? Do you know how to tell? In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake. In this article I ll tell you how to spot fake Facebook fans and what to do about them. Fake Fans […]This post Got Fake Facebook Fans? How to Protect Your Facebook Page first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/fake-facebook-fans/

10 Changes to the Facebook Page Layout: What Marketers Need to Know

Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June. In this article you ll discover 10 changes to your Facebook Page layout. […]This post 10 Changes to the Facebook Page Layout: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/10-changes-to-new-facebook-page-layout/